R A P I D I M P A C T

It’s easy for people to talk about how great they are, but with this case study I want to talk about a brand I built within a few short days and what I learned from it. I’ll summarize the good, the bad, and the ugly.

I started building this brand in 2019. Seeing as I suffered from childhood asthma I knew this market fairly well but even then it was still necessary to validate and understand my market well before ever launching.

Did market research, on the needs, wants, and desires for this market which is incredibly important in order to craft the best copy that you can. Realized this market had two major pains, they hated how loud their old nebulizer was and having to be chained to nebulizers of old.

Built the store around it. Launched within a few days. By our 2nd month, we generated $129,755 in revenue.

Results with my store

It goes to show you the power of focusing your attention on architecting and crafting the best possible creative you can. 

These results were generated with two main creatives with slight variations to them so that I wouldn’t fatigue the audience too quickly. 

Some of The Creatives We Used To Scale

What I Did Right

  • Market research to validate needs and wants of the market
  • Rapid Impact Test™ for copy to figure out what language patterns and benefits get market to convert most.
  • Creatives and videos that resonated with the market
  • Rules based scaling to kill off losers early while scaling up winners.

What I Didn’t Do Right

  • Attempted to do it all myself which lead to burnout (didn’t have a team for this at the time)
  • Only had basic email sequences in place, missed out on a 20 to 30% bump in revenue that we get now with email
  • Stopped testing further because of burnout.

Major Lessons Learned

  • Never stop testing, the more you test, the better your results are going to be and the more creative content you have to fall back on when ad creatives reach the point of saturation.
  • Always have proper email sequences in place. Email can result in a 10 to 30% bump in revenue, the more you generate from your customers and potential customers via email, the more you can spend to acquire a new customer profitably.

Thankfully all is not lost, as I’ll be rebuilding this brand in the near future once I get the patents, FDA approval and designs in place for it for what we’ll be releasing.

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